About me

Hello, I'm Sam!

My path to design runs through urban farms, café counters, and startup teams — each stop along the way deepening my appreciation for thoughtfully crafted experiences that bring people together. I'm motivated by the belief that design is one of the most powerful tools we have for imagining and enacting more livable futures for people and planet, and I bring that conviction into my practice through human-centered design, systems thinking, and equity work.

Outside of the office, you can find me making (and eating) ice cream, exploring someplace outdoors, and playing with my cat Boots.

Take a look at my resume

Get in touch at 1samanthacheng@gmail.com

Sam Cheng in Chinatown holding green grapes on a skewer
photo by Joel Lee
Cherry blossom tree against blue sky with the moon
spring snapshot
Experience

Marketing AssociateMaterial

Designing digital (web, email + social) experiences for a kitchenware startup

2023–2025

Marketing CoordinatorMaterial

Building brand voice and content systems across digital channels

2022–2023

Community CoordinatorRow 7 Seed Company

Growing a new kind of food system alongside chefs and farmers

2021–2022

BaristaACRE

Crafting connection through specialty coffee and Japanese hospitality

2021–2022; 2025

ApprenticeEagle Street Rooftop Farm

Farming the city, tending to the earth

2021
Skills + tools
Design thinkingUser researchJourney mappingUser flowsInformation architectureWireframingPrototypingUI + visual designUsability testingContent strategyPerformance tracking
Figma logo
Figma
Claude logo
Claude
Bolt logo
Bolt
Maze logo
Maze
Pen + Paper logo
Pen + Paper
Currently
Boots, tuxedo cat on buffet table
baby Boots
Reading:The City and Its Uncertain Walls by Haruki Murakami
Listening to:Madwoman by Laufey
Training for:Grand Teton Half Marathon
Inspired by:Are.na boards (like this one)
Dreaming of:San Tung chicken wings